Apple has updated its gift cards to include more cash value and an ‘engagement’ section for people who are interested in getting engaged.
Apple has tweaked its gift card rewards in the Apple Store to include an “engagement” section that encourages people to “engage” with the company in ways that include spending money on things such as Apple Watch, iPhones and iPads.
The change comes after a number of critics called for Apple to add more value to gift cards, with some suggesting that the cards have become too reliant on cash.
Apple has previously stated that it is not trying to “out-gift” gift cards by giving away more cash.
However, this new tweak does appear to indicate that Apple is taking a more neutral stance on cash rewards and may have made the move in response to criticism.
For a start, Apple is now giving customers a choice of how much cash to put towards gift cards.
Instead of having a “get $100 gift card” option, customers can now choose to “get a $10 gift card with a $25 spend limit”.
The new gift cards have a “engaged” section, which Apple says is “designed to highlight the value of the gift cards you’ve earned”.
Apple says that “with this new update, you can now earn rewards that are more meaningful than just cash, but are more fun and meaningful as well”.
It says that the “engaging” section will allow customers to see “where the money goes and how they spend it”.
Apple has also introduced a new option in the Gift Card Management section of the Apple Watch app, which allows users to create gift cards that are not tied to a specific purchase.
Apple also introduced new options for gift card balances, which now have an “expenditure” section which shows how much money is spent on each item in a gift card.
Apple has not announced any changes to its Apple Pay gift card system, although it has stated that users can now buy gifts for other people.