How to shop for gifts for your brides-to-be
A bride-to’s-be could get a lot of fun gifts, like a vintage pair of leather pants, a gift card balance from Target or a gift certificate from Amazon, according to a new study.
The research shows that the biggest items on the bride-or-groom’s wish list are a pair of jeans and a pair, of course, of shoes, and a bottle of champagne.
The study, published by Harvard Business Review, found that brides who choose to go for a gift-giving adventure will spend more than $500,000 in their first year of wedding planning.
“The number one gift that the brides get is their wedding gifts,” said study author Lisa S. Johnson, who is based at the Harvard Business School.
“But the next best gift is that they get their brides to-be to take the pictures and to help them understand how much it means to be married.”
The study looked at the financial impact of bridal gown purchases from retailers such as Target, Bloomingdale’s, Gap and Forever 21.
Johnson also examined the cost of purchasing gifts for brides in different areas of their life.
It found that in 2019, the average cost of a wedding gift for a brides wedding ranged from $846 to $2,854.
For couples who plan to spend less, the most expensive wedding gift was $2.4 million, according the study.
Brides in their 20s are spending about $300,000 less than their parents and grandparents, the study found.
For a bride in her 20s, the gift she’s looking for might be a pair or a pair and a half heels, according Johnson.
It’s not just brides, either.
The average cost for a wedding dinner is $6,979, according a recent survey by The Knot.
For women in their 30s, it was $8,926.
For men in their 40s, $10,923.
For seniors, $11,719.
For students, $12,965.
For people with disabilities, $13,879.
For college students, it ranges from $16,717 to $35,824.
“You’re talking about people with different incomes,” Johnson said.
The most expensive gift for bridal dresses was $11 million.
It was also the most popular wedding gift, and it was the most sought-after, according The Knot survey.
In 2019, women in the survey were spending about twice as much on their wedding dress purchases as men, and $5,000 more than seniors and people with children.
In a similar survey conducted in 2018, the typical bride cost about $30,000, Johnson said, with the most costly wedding gift being a $12 million wedding dress.
It is the biggest gift the bride will receive in her wedding.
Johnson said she believes that the big-ticket items can go far beyond that.
“I think the biggest wedding gifts that people give to the bride are their clothes,” she said.
“If you go shopping for wedding dresses, it’s going to be for clothes that are high quality, and you’re going to get some good looking things for your money.
But if you are going to give your bridal dress a good coat or some of those other things, it has to be pretty high-quality.
You don’t want to be giving something that is going to look cheap.”
A wedding gown can cost $25,000 to $75,000.
For the bride, that’s a lot more than she would spend on her wedding, Johnson added.
But the bride is going into a big event, she said, and her dress should be something that will last her a lifetime.
The wedding dress is a big deal for the bride.
“A wedding dress can last a lifetime,” Johnson noted.
“It is one of the most important things that you give her.
It means that you love her and you want her to be happy.”